Where we started, what we built, and where we're going next.

LEARN MORE

Explore BIAS X.

AI amp modeling, hundreds of tones, studio-grade — all in one place.

EXPLORE

Meet the Masters Behind the Tone.

See how professional players are building their sound with Positive Grid.

LEARN MORE

Amplify Your Skills:

Tones, Techniques & Inspiration

Explore articles crafted for every stage of your musical journey.

15 Things We Learned in 15 Years of Making Guitar Tech

Fifteen years. Millions of players.

Countless amps, apps, algorithms, and all-nighters.

We've built things that failed.

We've built things that changed the way people play guitar.

And somewhere in between, we've learned some things that no engineering textbook or business school would ever teach you.

READ ME

The Psychology of Playing Guitar Alone And Why It Matters

There's a version of playing guitar that doesn't get enough credit, the kind where it's just you and your instrument and whatever weird idea is rattling around in your head. No performance, no pressure, no one side-eyeing you when you botch the chord change.

READ ME

Why Most Guitarists Never Finish Songs (And How to Fix That With The Right Tools)

Ask almost any guitarist and they will admit the same thing. Their phone is full of riffs. Their practice sessions are packed with cool ideas. But actual finished songs? Those are a lot rarer.

It is not because guitarists lack creativity. In fact, the opposite is usually true. We are great at starting ideas. The problem is turning those ideas into something complete. The good news is that finishing songs is a skill you can practice just like scales or timing.

READ ME

15 Things We Learned in 15 Years of Making Guitar Tech

Fifteen years. Millions of players.

Countless amps, apps, algorithms, and all-nighters.

We've built things that failed.

We've built things that changed the way people play guitar.

And somewhere in between, we've learned some things that no engineering textbook or business school would ever teach you.

READ ME

Legendary Guitarists You Didn’t Know Were Sharing Their Tones for Free

If you thinkToneCloud on Spark guitar amps are just a random collection of presets, here’s a fun surprise. Some of the most respected guitarists on the planet are quietly hanging out there, sharing their tones with anyone who wants them. No paywall. No gatekeeping. Just real presets created by real artists who actually use Spark’s on the road, at home, and everywhere in between.

READ ME

BIAS X Beginner’s Guide

So, you've just bought and installed  BIAS X, guitar in hand. Now what? Don't worry—you don't need to be an audio engineer to get started.BIAS X was designed to make great tone immediate and intuitive.

READ ME

15 Things We Learned in 15 Years of Making Guitar Tech

Fifteen years. Millions of players.

Countless amps, apps, algorithms, and all-nighters.

We've built things that failed.

We've built things that changed the way people play guitar.

And somewhere in between, we've learned some things that no engineering textbook or business school would ever teach you.

READ ME

Unlocking the Creative Process: How Great Guitar Ideas Start

Every great guitar riff starts the same way. A random noodle that seems like nothing, until it turns into a hook you cannot stop playing. In my experience, the best riffs show up when you are not really trying. You are just in the right place, the right mood, the right minute.

READ ME

Why Small Guitar Amps Are the Secret Weapon of Serious Players

There's a certain kind of guitarist who has a full-size amp sitting in the corner of the room and a tiny little practice amp sitting right next to their couch. And nine times out of ten, the tiny one gets more use.

It's not because the big amp isn't great. It's because the small amp is just always there. It's the one that gets picked up at 11pm when an idea shows up. It's the one that travels. It's the one that actually gets played.

READ ME

Gear Up, Earn Points. Create an account and enjoy exclusive offers, sneak peeks, and more!

LEARN MORE

Who is Positive Grid?

WE ARE

Musicians. Engineers. Innovators.

LEARN MORE ABOUT OUR STORY